Shenkin is a pastoral, peaceful street in givataaym, filled with boutique shops and mainly consist of young couples and long time residents.
Our mission was to create a connection between the municipality and the citizens of the street while shenkin st. is going under construction.
As always, we think way outside the box and outside the necessary, so we came up with a solution:
To open a small citizen information point, located in one of the local shops, that present the 3D models of the final result, informative maps and indication of the current state of the production.
The shop will allow the local citizens to step in and get informed, take a part of the decision making and receive information regarding the process that the street is going through.
The small shop will accompany the citizens until the end of the works that will bring back the chic to shenkin.
We've also launched another mini-campaign called - "Going back to Noach", after the name of the main square in Shenkin st. - "Noach Square".
The result was so impressive and successful, the residents collaborated perfectly, the satisfaction level went way up.
The following months the same concept was created in other parts of the world such as New York and Berlin.
Brand Identity, Branding Implementation
Creative Concept, Digital and Print Design
Brand Identity, Branding Implementations
Creative Concept, Logo Design, Presentation Templates
Branding Identity, Web Design
Creative Concept, Web Design, Print