Adama (Formerly known as Makteshim Agan) is the world's leading generic manufacturer and distributor of crop protection products. With its reliable and effective solutions, is playing a key role in the effort to increase food production globally, to feed a growing world. Before changing name to Adama, we have been asked to tell a story of vision, determination and success. Since Makteshim Agan project was launch we were very excited, we immediately knew that we had a great idea for them: to tell one big story made out by thousands of small stories. We've created a brand campaign directed at more than 4500 employees spread over six continents around the world. Each of them tells a little personal story and uploads on the website we created. At the end of the day, the story that will gain the highest number of "like"s will earn a valuable prize.