The 25^th anniversary event of Microsoft Israel R&D Center, celebrating creativity in technology with keynote speaker - Satya Nadella, CEO, Microsoft Corp.

The annual technology Think Next event held over 2000 invitees from the tech industry including startups, entrepreneurs, investors, developers, CTO’s, academia, etc.

The event showcased top innovations from the Israeli ecosystem, academia and from Microsoft research lab.

Think Next events spotlight early stage and young startup companies and unable them to show off their technology in front of VC's, investors, Microsoft leaders and executives in the Israeli hi-tech industry

Our challenge was to create the visual story of this special event. We decided to give the invitees an engaging experience with the event by creating 3D illusion on flat objects. The look & feel of all object from main stage through booths to cyber room design was motion tiles that gave the invitees the 3D experience and allowed them the feeling of participating in an interactive event. 

The new visual identity was executed across:

Event brand and guidelines
Website
Full event collateral suite (marcom, social, ads, HTMLs, etc.)